Only 5 years ago founder of ETSIS Devra Wathen underwent several different treatments to remove pre-cancer spots and photo sun damage from her face. Under her dermatologist direction, she was told that going out in the sun was no longer an option. She desperately searched for a solution to protect her face, cheek, nose and neck from the sun’s harmful rays but found nothing that offered the level of sun protection she needed to safe guard her skin and live her day to day life.
Rather than wear a fishing mask or a bag on her head she got creative and started to safety pin towels into her sunhats. This was not very attractive but very effective. With encouragement from her husband and friends to design something that was sun proof but also fashionable she was inspired and sprung to action. After only 18 months of research and development, ETSIS HATS were on their way to being manufactured and offering thousands of people the sun protection product innovation they desperately needed to Escape The Sun In Style™.
